Johnny’s barber & shop
Identity / Collateral
The spirit of Johnny’s Barber + Shop is a simple one: an elevated experience with a commitment to each individual guest. It was decided early on that the graphics and interior design would be unique to each Johnny’s location in order to reflect the clientele it serves. For their second shop located inside Henry Singer, we chose elevated materials and a sophisticated brand identity to reflect the 8th avenue working professional. We also drew inspiration from the ritual of going to the barber and how it is reminiscent of going to confession in church. Details such as halo lights and mesh screens allude to this notion.