The Wednesday Room
Naming / Identity / Collateral / Uniforms
The branding of The Wednesday Room whole-heartedly captures the spirit of the classic lounges of yesteryear. Inspired by the recognizable carpet, playful icons pay homage to Stanley Kubrick films including The Shining, 2001: A Space Odyssey, Dr. Strangelove, and Lolita; this nostalgic nod likely only recognized by the most die-hard fans. Little Sister also determined and designed significant touchpoints for customers to interact with such as coasters, stirsticks, and menus, as well as established the uniforms that staff wear to complete the nostalgic theatrics.