XO ICE CREAM & WAFFLES
Art Direction / Branding / Packaging
XO Ice Cream and Waffles wanted to evoke the charming neighbourhood ice cream parlors of the past. With this in mind, Little Sister drew inspiration from vintage comic books to create a brand that is playful and nostalgic. To go with the vintage theme, ice cream boxes were used for their take-away packaging and their logomark was hand painted in the space to create the ultimate instagram moment.